whistles teams up with Garance Doré for #bellesandwhistles

Whistles, the British contemporary fashion brand, has teamed up with Garance Doré to direct
a short digital video titled #bellesandwhistles. The video—which kicks off the brand’s further expansion into the US and French markets—features an inspiring cast of women living in the US, UK and France that embody the qualities of a Whistles muse—modern, sharp and stylish women who are carving their own path.

Both the title #bellesandwhistles, and the cast, represent the brand’s British roots mingling with American and French influences. The featured women include Yasmin Sewell, a London-based fashion consultant, Elle Strauss, the Fashion Director of Shopbop and Brit living in New York, Vashtie Kola, an American artist and DJ, Jeanann Williams, an American stylist, French actress Rebecca Dayan, and French DJ and creative consultant Cecile Togni.

“I am delighted that we are working with Garance Doré on a digital first for Whistles. We see a great synergy between the aesthetic of both Whistles and Garance, which has been brought to life in the #bellesandwhistles film. To have such inspiring women working on and in the film is representative of the brand’s DNA, it’s like working with friends who understand you.”

Jane Shepherdson, Chief Executive, Whistles

The video will air on the Garance Doré website on May 19th and shorter versions will be posted to Instagram using #bellesandwhistles. Consumers will also have the opportunity to submit their own “whistling” video to Instagram for a chance to win a luxury shopping spree at Whistles. Whistles, which already ships to both the US and France through whistles.com, recently announced the opening of their first brick-and-mortar presence in the US, with a concession

at the Bloomingdale’s 59th St. flagship in New York. In addition to an already established concession at Le Printemps, the brand lands in Le BHV Marais this month and will roll out a French language website this summer.

The brand is known for seasonal must-have pieces as well as staple items in luxe fabrics such as shearling, cashmere and leather and will debut a men’s collection for autumn/winter 2014. The product offering at Bloomingdale’s and BHV Marais will include a hand selected edit of Limited Edition pieces from Whistles’ London Fashion Week collection.