BLOG

Culture: Trace Magazine & “Their Annual Black Girls Rule” Issue

Growing up in the 90’s/2000’s, before we had social media and the internet to give us the cheat codes, we only had first hand experience, word of mouth and (if those things were still out of reach for you) magazines. Magazines were our social media where we could discover fashion, music, people, culture and more. Take for example, Trace Magazine, founded by African-American Claude Grunitzky in 1966. Trace was a quarterly, internationally distributed magazine with the tagline, “transcultural styles + ideas”. It focused on urban culture.

 

“In its early years, Trace focused principally on hip hop culture, reflected in the large number of rap, hip-hop and R&B artists featured on and within its covers. Around the early 1990s, it shifted to a broader approach, incorporating more high-fashion and travel features, and appealing to a wider range of racial and cultural backgrounds.”

via Iman’s Facebook

This publication (made in Brooklyn) was, as Stanley Tucci’s character (“Nigel”) in “The Devil Wears Prada referred to “Runway Magazine”…“a shining beacon of hope”. Truly, it was. I was a misfit kid, a young Black/POC woman who did not identify with the mainstream of how other women in my category were portrayed. Trace was on the pulse of people like me and until I stumbled upon it in high school, I thought I was alone.

In 1998, they debuted their annual “Black Girls Rule!” issue…which was a love letter to Black Girls worldwide of all shades. It was the #BlackGirlMagic before Black Girl Magic, yet it was cooler, sexier and edgier. It wasn’t trying to prove anything, it was like a “oh, by the way…look at us” kind of pride. Up until that point, it was a constant to feel left out of a narrative or to feel like you had no place with mainstream black ads or white ads. Back then, black and white were very separate categories and if you fell in the middle, you often felt alone.

 

Share:
vashtie

Recent Posts

After 20 Years of Influence, Alife Closes It’s LES Doors

View this post on Instagram A post shared by Treis Hill (@treishill) 2 days ago,…

4 years ago

White Boy Summer (90’s Hip Hop Edition of Pop Hits and Underground Classics)

Chet Hanks set the internet ablaze yet again, this time posting a video predicting that…

4 years ago

4 Ways to Support Our Asian Brothers and Sisters Right Now!

Asian hate crimes have increased by 150% in the past year, according to the analysis…

4 years ago

Our 5 Top Favorite Brandy & Monica Music Videos!

Last night our 90's dreams were lived out, thanks to R&B Queens Brandy and Monica.…

4 years ago

New Music Mondays: FKA twigs “Sad Day” (VIDEO)

FKA twigs debuted the video for her MAGDALENE song “sad day.” Directed by Hiro Murai,…

4 years ago

Personal Update: Hospitalization & My Cat Vladimir’s Passing

Hey Guys. I've been meaning to write this sooner and I guess it's taking me…

4 years ago